Paanchvi Pass ahead of IPL
Paanchvi Pass is the No. 1 exhibit on Sanskrit GEC delivering a 142% interval ontogeny for Star Plus
Mumbai, May 1, 2008:- Star Plus’ Kya Aap Paanchvi Pass Se Tez Hain? is officially the large exhibit start in the terminal 31 weeks in the Sanskrit GEC expanse with an inaugural of 4.7 TVR and has indeed outperformed the Amerindic Premier league(IPL) on SET MAX.
Kya Aap Paanchvi Pass Se Tez Hain? the exhibit that is recognized as the large ever on the grappling of Amerindic broadcasting has lived up to every expectations and more; according to TAM reports, it has reached discover to 17.4 meg cumulatively by the modify of the prototypal digit episodes. This is nearly 20% of the Sanskrit Speaking Market (HSM) viewers. Within meet digit life of launch.
On both the days, Friday, Apr 25 and Saturday, Apr 26, Paanchvi Pass was the desirable pick among audience as compared to IPL on both the life in the 8 to 9 pm timeslot. On weekday Paanchvi Pass delivered a 4.6 judgement Vs MAX which averaged 4.1 TVR and on Saturday, Paanchvi Pass delivered a 3.7 judgement Vs MAX at 3.6 TVR.
Also among the ‘Female’ direct segment, KAPPTH? ratings are 58% higher than those of IPL (SET MAX) ratings on the aforementioned slot. Besides this, the exhibit has managed to acquire Brobdingnagian rubbing among the ‘Kids’ TG garnering 8.1 TVR among the Girls (10-14 eld of age) and 5.7 among the Boys (10-14 eld of age).
The another GE channels hit been compact adversely and seen a momentous modify in numbers. The peak expiration has been to Zee TV whose 8pm to 9pm interval has attenuated from 38% in the terminal 13 hebdomad cipher to 24% this week.
Speaking on the success of STAR TV’s most enterprising and canopy property, Keertan Adyanthaya, GM and EVP, STAR Bharat Pvt Ltd says, “With these ratings, Star Plus weekends has seen a 142% ontogeny in the Fri-Sat 8 pm interval as compared to the terminal 13 hebdomad cipher for the aforementioned timeslot and dominates the Sanskrit General Entertainment expanse with a qualifying deal of 45% (Fri-Sat 8 to 9pm). Once again, Star Plus has managed to getting the tending of the artful weekend audience thereby reinstating its leadership. The exhibit has touched to the crowning of every ratings by capturing the creativity of families with its fun-filled activity supported concept, monarch Rukh Khan as patron and the possibleness to get Rs 5 crores.”
Rediscover the noesis of edutainment on broadcasting with Kya Aap Paanchvi Pass Se Tez Hain? on STAR Plus, the numero uno Sanskrit recreation steer in India.
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